William McBroom
Chair St. Augustine, Ponte Vedra and The Beaches Visitors & Convention Bureau, Director of Conference Sales
Joni Barkley
Vice Chair Casa Monica Resort & Spa, Director of Sales & Catering
Jeffrey Heckard
Program Chair Renaissance St. Augustine Historic Downtown Hotel, Director of Sales & Catering
Chris Pranis
Membership Chair Embassy Suites by Hilton of St. Augustine, Director of Sales
William McBroom
Chair
St. Augustine, Ponte Vedra and The Beaches Visitors & Convention Bureau, Director of Conference Sales
William is a 32-year hospitality industry veteran who served as Director of Sales & Marketing at the Renaissance World Golf Village prior to joining the St. Augustine, Ponte Vedra & The Beaches VCB as Director of Conference Sales in 2016. He is an avid runner and cyclist who has completed the New York City Marathon and is a dedicated fund raiser for the National Multiple Sclerosis Society; having ridden in the MS 150 Charity Bike Ride for the past 27 years in the Carolinas and North Florida. He and his wife Veronica have one daughter and reside on Vilano Beach in St. Augustine.
Joni Barkley
Vice Chair
Casa Monica Resort & Spa, Director of Sales & Catering
Serving as Director of Sales, Catering and Marketing for the Casa Monica Resort & Spa for more than 16 years, Joni is a native of St. Augustine. Joni began her career in hospitality in South Florida where she was employed with Hawks Cay Resort & Marina as Director of Sales, and the Ritz Carlton and the Four Seasons in Palm Beach as a National Sales Manager.
Jeffrey Heckard
Program Chair
Renaissance St. Augustine Historic Downtown Hotel, Director of Sales & Catering
Chris Pranis
Membership Chair
Embassy Suites by Hilton of St. Augustine, Director of Sales
Chris Pranis, a resident of St. Augustine Beach, has spent the past 12 years in Florida’s hotel and resort industry. He is currently Director of Sales at the only AAA four-diamond resort in St. Augustine, The Embassy Suites St. Augustine Beach Oceanfront Resort. Prior to relocating to Florida, Chris spent eight years in New York, overseeing sales and marketing efforts for two golf courses. He also served as the Director of Golf at an Arnold Palmer/Century Golf 27 hole flagship facility.