2020-2021 Tourism & Hospitality Council Board

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William is a 32-year hospitality industry veteran who served as Director of Sales & Marketing at the Renaissance World Golf Village prior to joining the St. Augustine, Ponte Vedra & The Beaches VCB as Director of Conference Sales in 2016. He is an avid runner and cyclist who has completed the New York City Marathon and is a dedicated fund raiser for the National Multiple Sclerosis Society; having ridden in the MS 150 Charity Bike Ride for the past 27 years in the Carolinas and North Florida. He and his wife Veronica have one daughter and reside on Vilano Beach in St. Augustine. 

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Serving as Director of Sales, Catering and Marketing for the Casa Monica Resort & Spa for more than 16 years, Joni is a native of St. Augustine. Joni began her career in hospitality in South Florida where she was employed with Hawks Cay Resort & Marina as Director of Sales, and the Ritz Carlton and the Four Seasons in Palm Beach as a National Sales Manager. 

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Jennifer brings 20 years of sales and marketing experience as Director of Sales to The Collector Luxury Inn & Gardens, in the first upscale accommodation of its kind in St. Augustine. A golf enthusiast, Jennifer earned a Bachelor's of Science in Tourism, Hospitality & Event Management from Indiana University Bloomington. with the intention of pursuing a career with golf resorts. After accepting a position as Sales Coordinator for Austin Marriott at the Capitol, her professional aspirations shifted to a career in hospitality sales. From a Sales Manager, Director of Operations, General Manager and Director of Sales and Marketing, Jennifer credits her diverse experiences with imparting a deeper understanding of business,and a propensity for identifying new ways to maximize revenue and exceed client, guest and business expectations while teaching her the importance of building organic relationships both in and out of the office. 
 

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Chris Pranis, a resident of St. Augustine Beach, has spent the past 12 years in Florida’s hotel and resort industry. He is currently Director of Sales at the only AAA four-diamond resort in St. Augustine, The Embassy Suites St. Augustine Beach Oceanfront Resort. Prior to relocating to Florida, Chris spent eight years in New York, overseeing sales and marketing efforts for two golf courses. He also served as the Director of Golf at an Arnold Palmer/Century Golf 27 hole flagship facility.