Intranational Man - The Out-of-Market Campaign & Easy Season Promotional Efforts
Featured Speaker: Richard Goldman
Sponsor: St. Augustine Lighthouse and Maritime Museum
Richard Goldman is the President & CEO of the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau where he is responsible for maintaining and enhancing the area’s continued success as a popular tourism and meetings destination.
Prior to joining the Bureau, Goldman served as the senior vice president and chief marketing officer for Amelia Island Plantation where he managed a 13 member in-house advertising and marketing operation.
As past chairman of VISIT FLORIDA’s Board of Directors and with company executives, Goldman facilitated the reorganization of VF into a more streamlined marketing company. He continues to serve on VISIT FLORIDA’S Council of Tourism Leaders. He is also past vice chair of the Florida Commission on Tourism and past chair of Florida’s First Coast of Golf, a regional destination marketing organization. He currently serves on the Florida State Parks Foundation Board of Directors.
A graduate of the University of Florida, he started his career at Ogilvy & Mather advertising agency in New York and spent 17 years working for Ryder & Schild Advertising in Miami, including 10 years as the firm’s vice president for marketing and research.
With a passion for metrics, Goldman brings a focus on accountability to marketing tourism. Goldman resides in Ponte Vedra Beach, Florida (since 1998) with his artist wife Sharon with whom he has three daughters.
The mission statement of the Tourism & Hospitality Council is to enhance the ability of our St. Johns County tourism businesses to provide quality service and hospitality to their visitors. The Council is a resource for industry-specific training and educational opportunities.
Wednesday Mar 25, 2020
8:30 AM - 9:30 AM EDT
Wednesday, March 25th
8:30 a.m. - 9:30 a.m.
St. Augustine Lighthouse and Maritime Museum
100 Red Cox Road
St. Augustine, FL 32080
No charge to attend.
Andréa Knight
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